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Info towards creating a Woodstock
Business Improvement District (BID)
"Give us a dollar and we'll earn you a hundred".
What?
In short, WCOCA hopes to put together an entity that will promote all Woodstock via media and special events. Further, to help perimeter business get more visitors and reduce auto traffic, WCOCA would like to contract for circling busses on weekends. Some mini-events would circulate between various perimeter locations throughout the day. BID would help perimeter develop promotions to attract visitors.
How?
If a small amount (less then a dollar a day) is collected from each and every business in the existing commercial district it would yield about $37,000. Collection would be via an add-on to property tax. Bigger properties (businesses) would pay a larger share then smaller business.
Where?
Within the existing commercial district which runs along Route 212 from roughly 375 to the Cinema and extends very roughly 300 feet on either side of Route 212. See Map
First step...
Create a business Plan.
It is important to have this well thought out before making a formal presentation lest people see it as little more then "increasing taxes". I think most business can easily see the value of "promoting" Woodstock. Especially those businesses in the center village area. Much less clear is weather we can create methods of attracting visitors to the perimeter business by various, promotions, events and circling busses and thus convince those business to support creating a BID.
Once we have a well thought out business plan, we should focus on getting support from perimeter business first. This done, getting support from center village businesses should be comparatively easy. (Ultimately, for the referendum, we need support from 51% within the existing commercial district).
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WOODSTOCK PROMOTION
Tentative plan by Fern Edison |
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PERIMETER ATTRACTION IDEAS
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More ideas... Town BIDs City of Norwich, Chenango County |
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LEGAL REQUIREMENTS New York State Consolidated Laws, General Municipal, ARTICLE 19-A Download BID law With items of interest to Woodstock highlighted (76k PDF) Source of law; caselaw.lp.findlaw.com |
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MISCELLANEOUS Town Finance info: |
Larry is working on presentation letter which will begin with the headline,
"Give us a dollar and we'll earn you a hundred"
This letter will rough out business plan in four main areas.
- Promotion
- Events
- Circling busses
- Extra services (Police, Cleaning, etc).
It will further go on to explain that money to support BID is added to property tax with each business property in the existing commercial district contributing in proportion to the benefit it's likely to receive. The money collected, by law, can only be used for the BID. Attempts to use BID funds for some other purpose is actually a jail-able offence.
Woodstock Village Commercial district property has an assessed value of $75,000,000. If BID was created collected (for example) 50¢ per $1000 of assessed value, that would yield $37,500 a year for business district promotion & improvements. 50¢ property tax add on, for example, would cost $240 per year on Larry's house. Well less then a dollar a day and that cost is shared between three business.
Use of money is decided by a board, the members of which come from, Tenants, owners, and the town. Voting on use of money is also proportional to the size of the businesses. Bigger business, more votes.
When the cost of promotion is shared amongst the whole business community we can accomplish more...... Many businesses may find that this will actually save them money because there is less need of doing their own individual advertising.
Barry will research some promotion people.
Liz is checking with other towns about how they do their business districts. (See links below)
Larry will research busses and professional BID planing organizations. It remains to be seen how far the circling busses may, or may not extend beyond commercial district. (Bearsville? Byrdcliffe? Monastery? Zena?) One big question will be: How far outside the commercial district that subsidizes the bus service will it be acceptable to take visitors? One way to resolve this problem might be to sell ad space on busses to those business out side the commercial district.
Much of the above was discussed at a recent meeting with Jeremy, Barry, Larry, Liz.
One should reasonably expect that creating a BID will be quite a long process with many steps. Because we all have other things to do, much of this research will be done in our spare time.
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A different idea that includes both Business & Residents
The Nantucket Civic League |