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2007 Artists Studio Tour report
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Over half the artists rated this years tour from "Good" to "Excellent". Most of the remainder rated the tour "Fair" and only a few gave it a "Poor" rating. 36 sales were reported by 17 of the artists.

Tour was free this year so we don't have a clear idea of how many visitors came but, if we total up all reported visits to studios we get over 700 visits. Sounds like a pretty good turnout.

Below are the highlights of artists suggestions for future tours along with other tour reports.

Suggestions from artists for 2008
(For full text of artists comments, click here)

Ads. Maybe they could be larger. Feature articles in the Chronogram, for example, might help. It might be too costly, but maybe a large van could be used to transport people to studios not located in town. A possibility could be a "morning loop" and an "afternoon loop" hitting several studios in a set time frame.

Have Transportation.

I suggest a single color, yellow, for the balloons that ties in with the ad. And I would like to see us gather to talk about the ad if there are others who feel it could be improved.

Scheduling a wrap-up meeting a week or so after the weekend could do a lot for group identity and enthusiasm. Arranging the directions on the back of the map keyed to the numbered location, rather than alphabetical by first name, seems less confusing.

Needs more publicity

Signage that unites the cooperative event. That is, a distinct logo, or possible a red border around the sign with either names or numbers inside. something very bold. Oh meant to tell you loved Milton Glassers cartoon that you use for the Studio Tour. Possible the bottom of sign would could replicate the bottom logo of your sign.

As a Chamber sponsored event it should have had more presence.

Make it free like Saugerties Artists Tour with a Brochure.

Some of the more interesting visitors came specifically because of the sample they saw on the Westwood window. Maybe an earlier preview of the artists participating in the studio tour would stimulate more attendance. Maybe an announcement that there will be a preview of these artists put up two weeks prior to the actual tour.

Increase publicity.

Maybe a good article in the Woodstock Times and the Freeman.

Maybe if someone talks personally to the newspaper writers.


Press Release sent for 5th Annual Woodstock Artists Studio Tour 2007 to the following:

1. About Town
2. Albany Times Union
3. Art Times
4. Art Times Journal
5. Blue Stone Press
6. Catskill Guide
7. Chronogram Magazine
8. Clear Station Channel
9. Daily Freeman
10. Ellenville Press
11. Greenville Press, The
12. Hudson River Museum & Gallery Guide
13. Hudson Valley Business Journal
14. Hudson Valley Magazine
15. Kaatskill Life
16. New Paltz Times
17. Paula Mitchell, Journalist
18. Phoenicia Times
19. Poughkeepsie Journal
20. Saugerties Post Star
21. Taconic Press
22. Times Herald Record, Highland
23. Times Union (Albany)
24. Tricounty Woman
25. Ulster Publishing
26. Valley Table
27. WAMC
28. WKZE
29. WJFF Radio
30. Woodstock Roundtable on WDST

Outdoor Art & Studio Tour Profit & Loss Report

Income
Entry fee
1,010.00
Grant income
1,800.00
misc
209.00
Total Income
3,019.00
Expense
Miscellaneous
428.54
Publicity
2,032.00
Total Expense
2,460.54
Net income
558.46

Promotion Expense Detail

Ulster Publishing Call for Out...
56.00
Art Times Outdoor Art
110.00
Print Express flyer distributing
50.00
Ulster Publishing Outdoor Art
88.00
Upstate Signs 375 sign
135.00
Ulster Publishing Outdoor Art
88.00
Upstate Signs Banner
251.00
Chronogram Sept ad
306.00
Upstate Signs 375 sign
135.00
Ulster Publishing Outdoor Art
264.00
Art Times Outdoor Art
110.00
Print Express flyer distribution
50.00
Ulster Publishing Studio Tour
264.00
Catskill Mtn. Guide Outdoor Guide
125.00
Total
2,032.00

These pages will be further updated when the last few artists send their report.